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Social Proof: The Ultimate Strategy for Gaining Patient Customers

One area that isn’t discussed as much is psychology, and more specifically, consumer behavior. Understanding “why” patient customers choose to buy from a business over another is important to know. A lot of this has to do with a business’s social proof.

Social Proof: The Ultimate Strategy for Gaining Patient Customers

One area that isn’t discussed as much is psychology, and more specifically, consumer behavior. Understanding “why” patient customers choose to buy from a business over another is important to know. A lot of this has to do with a business’s social proof.

 

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Do You Need an MBA to Become an Entrepreneur?

It’s a question that not even entrepreneurs can seem to agree on: is acquiring an MBA necessary to become a successful entrepreneur. Peter Thiel, the co-founder of PayPal, says no. In fact, in 2011 Thiel launched his own fellowship which actually incentivized students...

How to Deal with Rejection as an Entrepreneur

As an entrepreneur, you’ve probably heard more than once to “get used to rejection” - but what does that really look like? And more importantly, how do you deal with it? Rejection can come in so many different forms when you’re starting your business. Whether it’s...

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