Getting Started with Influencer Marketing

The role of these influencers is, in part, to fill in the gaps with respect to what you know about a particular product. The idea is that we as consumers tend to take what we know about a particular influencer and apply it to the product they are promoting.

Getting Started with Influencer Marketing

The role of these influencers is, in part, to fill in the gaps with respect to what you know about a particular product. The idea is that we as consumers tend to take what we know about a particular influencer and apply it to the product they are promoting...

Who, Where, and What: How To Market to Doctors

Marketing is a complicated, competitive, and constantly evolving industry. It’s becoming increasingly difficult to reach one’s target market among a sea of competing messages. Add in the fact that there are more social channels than ever before to promote your...

5 Fool-Proof Ways To Motivate Your Sales Team

The best managers have the ability to motivate and push a team to great success. This is what makes them good at their job. 5 Fool-Proof Ways To Motivate Your Sales Team The fact is that 80 per cent of your revenue comes from 20 per cent of the people you work with....

5 Effective Tips to Revive Seemingly Dead Sales Leads

Every sales rep has been there—faced with a list of leads that have gone cold for some reason. During the span of your sales career, you’ll often have to dig through your dead leads, and try to reengage your prospects. While these leads are seemingly dead with no...

Adapting to the New Changes in Healthcare Marketing

Healthcare companies of every kind are faced with a daunting reality—an industry that is evolving unpredictably owing to many different factors. Changes in healthcare marketing are arguably unmatched when compared to other industries. Today’s customer is vastly...

7 Traits Every Salesperson Needs To Thrive in Healthcare

Sales is not for the faint of heart, and reaching out to physicians and healthcare providers can often be daunting. The potential of your company begins to lose significance if you can’t sell to your clients. For this reason alone, your company’s sales department is...

How To Close More Healthcare Leads with Email Marketing

Email marketing remains one of the most popular options for organization to distribute their message. In fact, a marketing survey conducted by Ascend2 suggested that email marketing is a tool used by roughly 82% of B2B and B2C companies. Without getting too deep into...

Why Sales and Marketing Need to Define Quality Leads

Sales and marketing. Two words so commonly grouped that they often become synonymous, if not confused entirely. While this may seem obvious, sales and marketing are two very different processes, each contributing to the overall success of a business’s bottom line....

Healthcare Consumerism: A Step in the Right Direction

The concept of consumerism is one that permeates so many facets of our daily life, whether it is through our purchase habits, our relationships to the things we own, or how we use consumption to perform our identities. While there is much to be said about consumerism,...

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