Social Proof: The Ultimate Strategy for Gaining Patient Customers
One area that isn’t discussed as much is psychology, and more specifically, consumer
Social Proof: The Ultimate Strategy for Gaining Patient Customers
One area that isn’t discussed as much is psychology, and more specifically, consumer
Who, Where, and What: How To Market to Doctors
Marketing is a complicated, competitive, and constantly evolving industry. It’s becoming increasingly difficult to reach one’s target market among a sea of competing messages. Add in the fact that there are more social channels than ever before to promote your...
How Baby Boomers Are Buying: 3 Must-Know Consumer Trends
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How to Reach Baby Boomers and Older Adults Online
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#MoreLeads: How to Use Social Media in the Healthcare Industry
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How Educating Patients Can Improve Your ROI
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7 Common Mistakes That Make Salespeople Seem Pushy
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5 Fool-Proof Ways To Motivate Your Sales Team
The best managers have the ability to motivate and push a team to great success. This is what makes them good at their job. 5 Fool-Proof Ways To Motivate Your Sales Team The fact is that 80 per cent of your revenue comes from 20 per cent of the people you work with....
8 Email Marketing Best Practices to Generate More Leads for Your Business
There are many ways to up your lead generation game, but some techniques are more useful than others—even if they’re more expensive. A traditional yet cost-effective solution to generate more leads is email marketing which research shows is the most effective online...
6 Ways to Optimize Your Website for Successful Lead Generation
If lead generation is your forte, you know that leads are only as good as the website that creates them. It’s a no-brainer that optimizing a website has a direct impact on your lead generation efforts. Luckily, it isn’t too overwhelming or tedious to design a landing...
Why Quality over Quantity Should Be the Focus of Your Lead Generation Strategy
If you work in sales or marketing, you know that traditional lead generation strategies focus on lead quantity rather than quality. The ultimate goal is to secure as many leads as possible, which is why the priority is to attract a high volume of contacts during a...
5 Healthcare Marketing Trends You Need To Get Behind In 2017
Healthcare marketing is an increasingly competitive field, and it is dominated by players who have the foresight to plan ahead and predict changes. Like every business sector, the consumers’ primary attention has shifted to digital. Analyzing trends allows you to...
5 Effective Tips to Revive Seemingly Dead Sales Leads
Every sales rep has been there—faced with a list of leads that have gone cold for some reason. During the span of your sales career, you’ll often have to dig through your dead leads, and try to reengage your prospects. While these leads are seemingly dead with no...
Adapting to the New Changes in Healthcare Marketing
Healthcare companies of every kind are faced with a daunting reality—an industry that is evolving unpredictably owing to many different factors. Changes in healthcare marketing are arguably unmatched when compared to other industries. Today’s customer is vastly...
7 Traits Every Salesperson Needs To Thrive in Healthcare
Sales is not for the faint of heart, and reaching out to physicians and healthcare providers can often be daunting. The potential of your company begins to lose significance if you can’t sell to your clients. For this reason alone, your company’s sales department is...
How To Close More Healthcare Leads with Email Marketing
Email marketing remains one of the most popular options for organization to distribute their message. In fact, a marketing survey conducted by Ascend2 suggested that email marketing is a tool used by roughly 82% of B2B and B2C companies. Without getting too deep into...
Why Sales and Marketing Need to Define Quality Leads
Sales and marketing. Two words so commonly grouped that they often become synonymous, if not confused entirely. While this may seem obvious, sales and marketing are two very different processes, each contributing to the overall success of a business’s bottom line....
Healthcare Consumerism: A Step in the Right Direction
The concept of consumerism is one that permeates so many facets of our daily life, whether it is through our purchase habits, our relationships to the things we own, or how we use consumption to perform our identities. While there is much to be said about consumerism,...
Medical Device Marketing for Healthcare Companies
The medical device market is widely understood to be one of the largest markets in the healthcare industry, which can make things exceptionally challenging for marketers struggling with how to market a medical device. According to Market Realist, the United States...
Top 5 Actionable SEO Strategies for Healthcare Websites
These days, the suite of tools available to digital marketers is more diverse than ever before. From pop-ups, to landing pages, to social media campaigns, the channels through which to reach your target consumer are constantly evolving, so it’s no surprise that it is...
5 Paid Search Medical Marketing Tips You Can’t Ignore
Marketing to healthcare professionals is no easy task, and anyone who works in medical equipment advertising would be able to tell you why. Healthcare professionals are as varied as they come – some like to stay on the cutting edge of technology while others embody...
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