Blog | Prizm Media Inc

Social Proof: The Ultimate Strategy for Gaining Patient Customers

One area that isn’t discussed as much is psychology, and more specifically, consumer behavior. Understanding “why” patient customers choose to buy from a business over another is important to know. A lot of this has to do with a business’s social proof.

Social Proof: The Ultimate Strategy for Gaining Patient Customers

 One area that isn’t discussed as much is psychology, and more specifically, consumer behavior. Understanding “why” patient customers choose to buy from a business over another is important to know. A lot of this has to do with a business’s social proof.

5 Fool-Proof Ways To Motivate Your Sales Team

The best managers have the ability to motivate and push a team to great success. This is what makes them good at their job. 5 Fool-Proof Ways To Motivate Your Sales Team The fact is that 80 per cent of your revenue comes from 20 per cent of the people you work with....

5 Effective Tips to Revive Seemingly Dead Sales Leads

Every sales rep has been there—faced with a list of leads that have gone cold for some reason. During the span of your sales career, you’ll often have to dig through your dead leads, and try to reengage your prospects. While these leads are seemingly dead with no...

Adapting to the New Changes in Healthcare Marketing

Healthcare companies of every kind are faced with a daunting reality—an industry that is evolving unpredictably owing to many different factors. Changes in healthcare marketing are arguably unmatched when compared to other industries. Today’s customer is vastly...

7 Traits Every Salesperson Needs To Thrive in Healthcare

Sales is not for the faint of heart, and reaching out to physicians and healthcare providers can often be daunting. The potential of your company begins to lose significance if you can’t sell to your clients. For this reason alone, your company’s sales department is...

How To Close More Healthcare Leads with Email Marketing

Email marketing remains one of the most popular options for organization to distribute their message. In fact, a marketing survey conducted by Ascend2 suggested that email marketing is a tool used by roughly 82% of B2B and B2C companies. Without getting too deep into...

Why Sales and Marketing Need to Define Quality Leads

Sales and marketing. Two words so commonly grouped that they often become synonymous, if not confused entirely. While this may seem obvious, sales and marketing are two very different processes, each contributing to the overall success of a business’s bottom line....

Healthcare Consumerism: A Step in the Right Direction

The concept of consumerism is one that permeates so many facets of our daily life, whether it is through our purchase habits, our relationships to the things we own, or how we use consumption to perform our identities. While there is much to be said about consumerism,...

Medical Device Marketing for Healthcare Companies

The medical device market is widely understood to be one of the largest markets in the healthcare industry, which can make things exceptionally challenging for marketers struggling with how to market a medical device. According to Market Realist, the United States...

Top 5 Actionable SEO Strategies for Healthcare Websites

These days, the suite of tools available to digital marketers is more diverse than ever before. From pop-ups, to landing pages, to social media campaigns, the channels through which to reach your target consumer are constantly evolving, so it’s no surprise that it is...

5 Paid Search Medical Marketing Tips You Can’t Ignore

Marketing to healthcare professionals is no easy task, and anyone who works in medical equipment advertising would be able to tell you why. Healthcare professionals are as varied as they come – some like to stay on the cutting edge of technology while others embody...

7 Trends Shaping the Future of Healthcare

Healthcare has not progressed in the same patient-centric, digital manner that many unregulated industries have, but its future is full of potential. Factors like the financial strain of an aging population, a shift to a values-based payment model, and increased...