baby boomer marketing

How Baby Boomers Are Buying: 3 Must-Know Consumer Trends

These days it seems like the research around consumer decision-making is focused solely on the millenials. While this group is undoubtedly an important part of our economy’s future, it would be a mistake to forget about the baby boomers. As a refresher, baby boomers are those born between 1946-1964. Today’s baby boomers are making more Read more about How Baby Boomers Are Buying: 3 Must-Know Consumer Trends[…]

where baby boomers older adults and seniors hang out online

How to Reach Baby Boomers and Older Adults Online

For companies in the healthcare industry, the over 65 demographic is an incredibly important part of your customer base. It’s a demographic that often comes to rely on products and services. It’s also one that is rapidly growing. According to the Transamerica Centre for Retirement Studies, approximately 10,000 Baby Boomers will turn 65 each day Read more about How to Reach Baby Boomers and Older Adults Online[…]

Social media for healthcare companies

#MoreLeads: How to Use Social Media in the Healthcare Industry

In America, the average person spends nearly two hours (approximately 116 minutes) on social media everyday. That’s why a strong social media strategy often leads to a strong overall marketing strategy. The challenge with having a strong social media strategy is knowing where to start. To help you with create your own social media campaign, Read more about #MoreLeads: How to Use Social Media in the Healthcare Industry[…]

marketing for dme hme medical marketing strategies

How Educating Patients Can Improve Your ROI

In today’s healthcare landscape, it can be difficult to reach the right patient at the right time. That’s why a projection released by CMS (Centre for Medicare & Medicaid Services) earlier this year suggests that national health spending has reached nearly 3.4 trillion dollars. That number represents nearly 20% of the country’s GDP.  The US population Read more about How Educating Patients Can Improve Your ROI[…]

sales mistakes

7 Common Mistakes That Make Salespeople Seem Pushy

Everyone knows salespeople get a bad rap. In a profession where persistence is a requirement for success, it can be hard to get your job done without determinedly pursuing prospects. Unfortunately, the word most commonly associated with sales people isn’t really a positive term—salespeople are often thought of as “pushy.” Experts will tell you 80 Read more about 7 Common Mistakes That Make Salespeople Seem Pushy[…]

email marketing

8 Email Marketing Best Practices to Generate More Leads for Your Business

There are many ways to up your lead generation game, but some techniques are more useful than others—even if they’re more expensive. A traditional yet cost-effective solution to generate more leads is email marketing which research shows is the most effective online tactic for lead generation. 8 Email Marketing Best Practices to Generate More Leads for Read more about 8 Email Marketing Best Practices to Generate More Leads for Your Business[…]

optimize your website

6 Ways to Optimize Your Website for Successful Lead Generation

If lead generation is your forte, you know that leads are only as good as the website that creates them. It’s a no-brainer that optimizing a website has a direct impact on your lead generation efforts. Luckily, it isn’t too overwhelming or tedious to design a landing page to generate maximum leads. It’s not an Read more about 6 Ways to Optimize Your Website for Successful Lead Generation[…]

quality leads

Why Quality over Quantity Should Be the Focus of Your Lead Generation Strategy

If you work in sales or marketing, you know that traditional lead generation strategies focus on lead quantity rather than quality. The ultimate goal is to secure as many leads as possible, which is why the priority is to attract a high volume of contacts during a lead generation campaign. But recently, this conventional view Read more about Why Quality over Quantity Should Be the Focus of Your Lead Generation Strategy[…]

healthcare marketing

5 Healthcare Marketing Trends You Need To Get Behind In 2017

Healthcare marketing is an increasingly competitive field, and it is dominated by players who have the foresight to plan ahead and predict changes. Like every business sector, the consumers’ primary attention has shifted to digital. Analyzing trends allows you to acquire insights that will help you create an ideal plan for long-term success. If you Read more about 5 Healthcare Marketing Trends You Need To Get Behind In 2017[…]