email marketing

8 Email Marketing Best Practices to Generate More Leads for Your Business

There are many ways to up your lead generation game, but some techniques are more useful than others—even if they’re more expensive. A traditional yet cost-effective solution to generate more leads is email marketing which research shows is the most effective online tactic for lead generation. 8 Email Marketing Best Practices to Generate More Leads for Read more about 8 Email Marketing Best Practices to Generate More Leads for Your Business[…]

optimize your website

6 Ways to Optimize Your Website for Successful Lead Generation

If lead generation is your forte, you know that leads are only as good as the website that creates them. It’s a no-brainer that optimizing a website has a direct impact on your lead generation efforts. Luckily, it isn’t too overwhelming or tedious to design a landing page to generate maximum leads. It’s not an Read more about 6 Ways to Optimize Your Website for Successful Lead Generation[…]

quality leads

Why Quality over Quantity Should Be the Focus of Your Lead Generation Strategy

If you work in sales or marketing, you know that traditional lead generation strategies focus on lead quantity rather than quality. The ultimate goal is to secure as many leads as possible, which is why the priority is to attract a high volume of contacts during a lead generation campaign. But recently, this conventional view Read more about Why Quality over Quantity Should Be the Focus of Your Lead Generation Strategy[…]

healthcare marketing

5 Healthcare Marketing Trends You Need To Get Behind In 2017

Healthcare marketing is an increasingly competitive field, and it is dominated by players who have the foresight to plan ahead and predict changes. Like every business sector, the consumers’ primary attention has shifted to digital. Analyzing trends allows you to acquire insights that will help you create an ideal plan for long-term success. If you Read more about 5 Healthcare Marketing Trends You Need To Get Behind In 2017[…]

revive cold leads

5 Effective Tips to Revive Seemingly Dead Sales Leads

Every sales rep has been there—faced with a list of leads that have gone cold for some reason. During the span of your sales career, you’ll often have to dig through your dead leads, and try to reengage your prospects. While these leads are seemingly dead with no hopes for revival, you should avoid burying Read more about 5 Effective Tips to Revive Seemingly Dead Sales Leads[…]

changes in healthcare marketing

Adapting to the New Changes in Healthcare Marketing

Healthcare companies of every kind are faced with a daunting reality—an industry that is evolving unpredictably owing to many different factors. Changes in healthcare marketing are arguably unmatched when compared to other industries. Today’s customer is vastly different from the customer of the past, and the customer persona has changed enough to keep healthcare marketers Read more about Adapting to the New Changes in Healthcare Marketing[…]

traits every salesperson needs

7 Traits Every Salesperson Needs To Thrive in Healthcare

Sales is not for the faint of heart, and reaching out to physicians and healthcare providers can often be daunting. The potential of your company begins to lose significance if you can’t sell to your clients. For this reason alone, your company’s sales department is one its most important components. Traits Every Salesperson Needs For Read more about 7 Traits Every Salesperson Needs To Thrive in Healthcare[…]

email marketing strategy

How To Close More Healthcare Leads with Email Marketing

Email marketing remains one of the most popular options for organization to distribute their message. In fact, a marketing survey conducted by Ascend2 suggested that email marketing is a tool used by roughly 82% of B2B and B2C companies. Without getting too deep into figures and statistics, it makes sense that email marketing would be Read more about How To Close More Healthcare Leads with Email Marketing[…]

why sales and marketing work together

Why Sales and Marketing Need to Define Quality Leads

Sales and marketing. Two words so commonly grouped that they often become synonymous, if not confused entirely. While this may seem obvious, sales and marketing are two very different processes, each contributing to the overall success of a business’s bottom line. Let’s make it clear – sales is the delicate process of facilitating a transaction Read more about Why Sales and Marketing Need to Define Quality Leads[…]

healthcare consumerism

Healthcare Consumerism: A Step in the Right Direction

The concept of consumerism is one that permeates so many facets of our daily life, whether it is through our purchase habits, our relationships to the things we own, or how we use consumption to perform our identities. While there is much to be said about consumerism, a simple explanation would suggest that it is Read more about Healthcare Consumerism: A Step in the Right Direction[…]