by Andrew Kussy | Aug 3, 2018 | Blog, Healthcare Marketing, Pharmacy Marketing
Chances are, when you think about augmented or virtual reality (AR/VR), you are picturing a mall kiosk with a big headset and teenagers swinging their arms around playing video games. While that is absolutely one application of this technology, the truth is that...
by Andy | Jun 29, 2018 | Blog, Healthcare Marketing
Marketing trends, especially in spaces like durable medical equipment or pharmacies – are constantly changing, and it can be difficult for healthcare marketers to keep up with the latest in the healthcare marketing world. Staying on top of these trends is so important...
by Andy | Jun 11, 2018 | Blog, Healthcare Marketing
It is the foundation of all goal setting philosophies: the SMART principle. It states that a good goal is one that it specific, measurable, attainable, realistic, and time sensitive. While this principle is so widely known, it can be difficult to put into practice....
by Andy | May 30, 2018 | Blog, Healthcare Marketing
On this blog, we have written time and again about how competitive today’s healthcare industry is – specifically in the pharmacy and durable medical equipment (DME) spaces. According to Grand View Research, the DME market alone was valued at 41.9B in 2016, and...
by Andy | May 23, 2018 | Blog, Healthcare Marketing
In an increasingly digital world, conferences and trade shows are one of the last remaining reasons to hop on a plane instead of a video chat. Whether it’s that people like the occasional excuse to visit a new city, or that you just can’t beat the power of a true face...
by Andy | May 16, 2018 | Blog, DME Marketing, Healthcare Marketing
In 2018, it is a given that social media has become an essential part of how we communicate on regular basis. As we become increasingly reliant on social media to gather and share information, we will inevitably see it’s uses expanded into more and more aspects of...
