Hearing Aid Franchise Case Study
Hearing Aid Franchise Background
Size: 1200+ employees
What they do: Mail order hearing aids
Who they service: Patients over the age of 50, 20 miles from a franchise
Challenges Before Working with Prizm Media
Centers not receiving sufficient leads from national ad campaigns through Agency Of Record. They also needed a way to parse the leads to their individual franchises in as real-time as possible to yield best results.
To increase the appointment prospect pool.
Implemented online and verification lead generation programs in tandem to yield hearing test inquiries. Integrated to Franchise CRM to allow headquarters to manage lead distribution based on internal criteria.
- Client’s outbound team was more successful than inbound
- Digital campaign yielded lower conversions but was offset by verified program
- Psychological motivation factory – conversions increase when volume increased
Reduced Marketing Risk
Met expected conversion rate of 3-8%
Acheived Target ROI
Under $225 per new acquired patient
4x increase in monthly customer growth
Acheived Target Sales
Over 4000 new sales (average, $2500)
After the pilot phase, there was 600+ increased patient verifications per day after 30 days