January has been a jammed packed month at Prizm Media, and we have had a great start to the New Year. Our team has been keeping busy by continuing to connect consumers suffering from chronic conditions with healthcare companies at their point of need.
We have also been developing an E-Health Ecosystem using machine learning and artificial intelligence for early identification, screen and intervention of chronic illness. Our goal is to give consumers long term health through Prizm Media, Kudolife, and RxtoMe. With our ecosystem, we are looking to provide more information, access, and choice to consumer’s health.
In the News
Prizm Media has also been featured in the news. Our President and Co-Founder, Karina Hayat shares her story with CBC News on how she was a former refugee and became a successful Entrepreneur. To give back, Karina and Zeeshan Hayat are looking to sponsor privately a Syrian refugee family.
“We only live one life, and we have to give back while we’re still here… We don’t know how long we’re going to live, so this is the time,” she said.
“We’re hoping this family will be able to integrate as quickly as possible into the country. [We hope] that we’ll be able to give them a hand and hopefully have them be an extended part of our family.”
Prizm Media founders have partnered with ICT West and attended CES this year. Over 40,000 people were attending the show with 3100 companies exhibiting. The whole city of Las Vegas was buzzing with new technology gadgets. ICT West helped make it possible for us to connect to the extended ecosystem that exists outside of Canada.
Sales Ready Leads: How To Perfect Your Process
In the lead generation world, procuring the lead is only a small part of the battle. Developing leads from the marketplace that can help boost your company’s sales is becoming more competitive than ever, as companies continue to diversify their marketing initiatives and take things online.
This month, we are looking at the ways you can take the leads you develop and further qualify them to ensure that your final prospects are 100% sales ready and surefire candidates to become your company’s next top customers.
1) Know Your Marketing Mix
It is amazing how many companies forget the basics when it comes to developing their marketing plan. The first thing aspiring marketers are taught in school is the 4P’s: product, promotion, price, and place. These four factors should play a significant role in determining just who exactly your target consumer is.
Once you have a good understanding of that target consumer, it will be easier to answer questions regarding who to target your advertising efforts at, where to place your marketing initiatives to maximize exposure to that audience, and how to craft your language in a way that will appeal to that very particular group. Once you can answer these questions, you can rest assured knowing that the leads that are generated from your promotions will be that much closer to sales ready.
2) Keep It Compliant
Compliance is everything when it comes to lead generation, and if you cannot be sure that the leads you produce adhere to all of the legislation and regulations in your market, then you are a long way from using those leads to produce sales.
The consequences for failing to be compliant are not only extremely serious but can also be crippling to the image of your company in the eyes of your customers. Especially with lead gen becoming an increasingly attractive option, it is more important than ever to make sure you are partnering with firms that are 1) fully compliant and 2) have the infrastructure to adapt and change quickly to new changes to the rules.
3) Promote With a Premium
As we have said before, lead generation is becoming more competitive than ever, and combined with an increasingly saturated online marketplace, it’s hard to encourage the right people for your company to click on your appeals and ultimate convert into leads.
One way that companies are successfully combating this issue is through the development of high-quality premiums. We aren’t talking about coupons or souvenirs, but useful, valuable pieces of content that both educate your end consumer and provide more information about your product or service. Premiums like webinars, eBooks, white papers, and infographics have all been effective in both encouraging the right kind of prospects to sign up and to build a stronger association between your company and your potential consumers. Leads that have been generated through these premiums are almost guaranteed to have a secure connection to your product and will be ideal, sales-ready prospects.
While these are just a few simple tips on how to get your leads “sales ready”, a few small changes can go a long way to making sure your marketing efforts are being optimized and your leads are of the highest possible quality.