#MoreLeads: How to Use Social Media in the Healthcare Industry

Social media marketing for the healthcare industry

In America, the average person spends nearly two hours (approximately 116 minutes) on social media everyday. That’s why a strong social media strategy often leads to a strong overall marketing strategy. The challenge with having a strong social media strategy is knowing where to start.

To help you with create your own social media campaign, here are a few tips.

  1. Use Social Media to Expand Your Health Marketing Content

It’s a no-brainer that companies should share their blog posts, white papers, and other content over social media. What companies often don’t do is focus on expanding that content through their social channels.

For example, companies often use a brief testimonial from a satisfied customer in their online content. Why not take that one step further by developing a long-form story on that patient showcasing the human impact of your DME product. This will build on your existing marketing elements by using common imagery. It will also provide unique, social media specific content that drives visitors from your social media platforms to your website, and vice-versa.

This type of medical marketing content performs well on social media because it highlights the real benefit to those who use your DME product each day.

  1. Start A Dialogue With Your Prospect Base

It goes without saying that social media is a better way to make a more personal connection with your prospective customers, but how?

First, look at who is already interacting with your health marketing platforms. Who are they? Where are they from? Are they already customers? The answers to these questions will best inform your next steps. Maybe it’s a thank you letter for their years of service, maybe it’s a friendly introductory note offering to share a little bit more or answer any questions.

Whatever the case may be, personalization is key. You need to be able to reach each and every person who interacts with your page with a unique, personalized interaction. Doing this helps to guarantee that these prospective customers become lifetime supporters of your company.

  1. Be Responsive

Once that dialogue has started, being active and responsive is key to building credibility among your customer base. Users need to know that they can come right to your social platforms to get the answers they need – and quick. If you can do this well, these prospects are going to be willing and eager to support your company for years to come.

There are countless tips and tricks on the technical side of social media that can help optimize your performance. However, having an authentic, reliable, and consistent voice across your social platforms is what will truly set your brand apart from the competition. This is the real key to keeping your customers coming back over the long-term.

Ultimately, the goal of social media is to generate leads. So if you want the fastest and easiest way to generate leads in the healthcare industry, get in touch with the Prizm Media team today.