Happy November everyone! It is good to be back on this platform to share news and industry related facts with our business partners and friends. October has been a busy month, with increased sales in the diabetic space, as well as education and financial verticals. The BBB Torch Awards came and went, without dropping the much wanted trophy at our door. But the nomination is a true testament of our commitment to compliance and ethical business practices that is hard to find in our industry. But there is always next year, and we are gearing up towards getting prepared for the next finals, which we will luckily win in 2014!!
In this month’s copy of the newsletter we will explore the avenues through which lead generation can benefit your business. If you have any questions or would like to share your success story, send us a message at [email protected]
5 steps to efficiently close phone verified leads
Choosing phone verification as a method of converting leads is a tricky endeavor. You can find plenty of advice online, but the truth is that you will need expert advice sooner or later. Below I will explain 5 ways that will help you increase your chances of turning phone verified leads into long term customers. Having a strong value proposition is not enough. The more streamlined a company’s phone verified lead generation process is the more revenue a company will be able to squeeze out of its lead generation efforts by converting leads into loyal clients.
1. Lead Management System: In order to track, nurture and convert your phone verified leads efficiently, your team will profit from a modern and effective lead management system or CRM. Such systems allow for ease of managing your leads and schedule proper follow-ups and call backs. Implementation and training should be brief, not longer than a couple of hours.
2. Urgency:The longer you wait to call back a prospect the less interested or available that prospect will become. In a recent Case study involving 20 separate campaigns, we tracked how call back times affected conversions. Clients who called back within 15 minutes had the highest conversion rates, those calling after 15 minutes received conversion ratios of up to 10% lower.
3. Invest in technology: You do not have to create your own proprietary technology to have a killer sales system. Integrate a dialer into your CRM and have your system ensure that no enquiry is left unanswered with automated call reminders and dials.
4. Invest in Training: Invest in a positive floor manager and positive team leaders to create a killer pitch. This will result in a well-trained team of agents who will follow the leadership team with enthusiasm. Sales people are a valuable addition to your team and they can make or brake your company ability for high returns.
5. Be Aware of Compliance: Do not forget to implement compliance measures, review the new TCPA rules and regulations and make sure you adhere to the latest FCC or HIPPA (if required) compliance regulations.
Prizm Media can help in implementing all of the above processes and more. We are a seasoned team of marketing professionals and we can advise you through the long process of nurturing phone verified leads, implementing compliance measures and technology. Read more on how you can initiate the process and start on your lead generation journey…www.prizmmedia.com
From Our Blog
In our recent blogs you can find out more about Click to Call campaigns (CTC) through mobile and how you can dramatically increase your ROI.
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